Post by account_disabled on Mar 12, 2024 3:41:55 GMT
McDonald's invites families to live unique experiences that combine learning with curiosity and imagination. Starting in March, children and adults will have the opportunity to share new moments together with the books in the collection in alliance with Cressida Cowell, author known worldwide for her bestseller How to Train Your Dragon.
The 12 books that make up the France Mobile Number List collection of “The Adventures of the Treetop Twins” tell the different adventures experienced by the twins Alfie, Asha, Tulip and Ted, who, thanks to a time machine built by their parents and teachers Penelope and Pablo, They become the first family to travel through time to study the era of the dinosaurs.
McDonald's is committed to providing families with tools to promote favorable habits in children from an early age. Thus, through the new collection of books, the little ones will be able to reflect on the world around them and their place in it, since this collection contributes to the learning of vocabulary and grammar; as well as stimulates imagination and creativity.
McDonald's sustainable goal for 2030
This is because according to a report from the UNESCO Institute of Statistics, 36% of children and adolescents in Latin America and the Caribbean do not have reading levels appropriate for their age.
The ranking of students with reading comprehension problems is led by sub-Saharan Africa (88%), Western Asia and North Africa (57%), Latin America and the Caribbean (36%), East and Southeast Asia (31%) and , North America and Europe (14%).
Although Latin America and the Caribbean are the best positioned regions in this area, reading is much more than understanding letters and combining them: it is a basic skill that allows one to be inserted into society and understand the cultural frameworks to develop in it.
McDonald's addresses this problem and seeks to become a catalyst for change through its “Recipe for the Future”; For this reason, it committed to families to expand the world of readers and created the “Read and Play” campaign in 2017 in which it presents the little ones with the possibility of choosing between a book or a toy with each Happy Meal.
